November 20, 2020
Edited by Rachel Bailey
Wanting to do something special and positive for the aged care community during these challenging times, local community member, Ronit felt inspired to act.
Hoping to brighten the lives of just a few residents, Ronit began brainstorming heartwarming gestures, and finally chose to initiate the Sponsor a Floral Posy Jar campaign, which aimed to gift a posy arrangement to each resident within aged care community.
Partnering with Shlomo Nathanson & Sharon Lowe from CCare and local florist, Pickled Willow Flowers, Ronit put the call out for community members to sponsor a posy jar for $5.
Much to Ronit’s surprise, she received an outstanding response from the community, with campaign raising more than $7,500 in the first week, and with more than 40 volunteers putting up their hands to arrange and deliver the floral posy jars throughout September. “The campaign took on its own life,” Ronit said.
The outcome of the campaign far exceeded Ronit’s expectations, with there now being enough money to fund 1200 posy arrangements for aged care residents.
In early November, the Arcare Malvern East community were thrilled to receive their own delivery of posies.
The amazing gesture delivered an abundance of joy and smiles to the Arcare community, with many residents shedding a tear as they learnt about how and why the flowers came to be.
“Our residents are extremely grateful for the kind gesture and beautiful posies!” Malvern East lifestyle coordinator, Tina said.
The Arcare Malvern East community would like to thank Ronit, her family and the wider Melbourne community for their generosity and thoughtfulness.
Rachel Bailey is the Community Marketing Officer for Victoria. Rachel has been with Arcare since February 2018, when she started in the role of Relationship Coordinator. Rachel has previously worked in a wide range of roles that equipped her for her responsibilities as Arcare's Community Marketing Officer for Victoria. Rachel has previously held marketing roles and administration roles in a range of industries, earning a range of valuable communications skills that she brings to her role today. Rachel attended Lyndhurst Secondary College in Cranbourne, Victoria, graduating with her Victorian Certificate of Education in 2014. She went on to earn a Bachelor of Arts (BA) majoring in Communication and Media Studies & Public Relations in 2017. Rachel is passionate about her work and believes that strong communication strategies are the key to creating a closer connection between residents in aged care communities and the wider community. Rachel is a firm believer in regular communications to help friends and family keep updated on the lives of their loved ones who are enjoying life in Arcare residences.